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Levi’s “O Pioneers! (Go Forth)” dir. Cary Fukunaga
Saw “Funny People” last night and easily my favorite part of the whole four-and-a-half hours was this spot they ran before the show. I cut off mid-conversation to watch it and turned to the screen, wholly transfixed for :60. And then I posted it here on my website, which makes me some kind of stooge—a pawn in Levi’s devilish little game. Or perhaps a pawn in Walt Whitman’s.
I can’t consider Levi’s without thinking of Ryan McGinley now. Is their whole brand shifting to absorb his particular vision of youth? This ad spot feels like a distant relative of the Gobbledigook video, only glaringly more commercial.
Details I noticed upon repeated viewing: antlers, flannel, a likely fixie (narrow handlebars, no rear brake), gay makeouts, vests. It seems we need to work harder to stay ahead of advertisers.
This is not to say that I dislike the ad. It’s quite captivating, as lonelysandwich said.
I think the lesson here is that landing strips are less attractive than antlers.
KALINA Magazine #3 REMIX. Out Now!
40 pages. $10!
For this issue of KALINA, I asked a bunch of my favorite artists, illustrators and designers to take my photographs and reinterpret them however they like.Contributors:
Qian Qian / Staynice / Leif Parsons / Ravi Vasavan / Zack Nathanson /
Laura Rieland / Jeffrey Docherty Son of Tam / Steve Nishimoto / Jessica Walsh / Alice Cho / Joshua Covarrubias / Maayan Pearl / karlssonwilker, nyc / Toko / Grzegorz Domaradzki / Patrick Moberg / tiphanie brooke / Martina Fugazzotto / David Trawin / Aakash Nihalani Andy Miller / Mike DeSutter / Adam Dedman / Nicholas Felton / Andy Dixon / with a foreword by William BostwickVisit www.kalinamagazine.com to see a few page spreads.
Purchase a copy of the magazine here.
Awesome.
by Dean Yeagle
I bought Dean’s Scribblings 1 & 2 at Comic-Con a few years back. If I ever have a kid, I look forward to the day around age 11 when she or he surreptitiously rifles through all my shit and covets those books with hormonal awe. Maybe it’s naive, but anatomically-impossible girlies seem less unhealthy when they’re goofy and cute, as opposed to the cold Nagel illustrations I unearthed at a similar age.
In other words, those flimsy paperbacks are an investment.
