Arguably, both American Apparel and Calvin Klein ads show the same amount of skin. AA’s ads are so much more intense because they remind us of the filthy business we look up late at night. That’s why they’re so successful. These are the images we associate with sex now, and American Apparel copies them perfectly. We’re jaded to all the Calvin Klein ads set in tropical locations and shot in sepia. We need real color regular girls who look like they’re about to have sex. We need barely legal.”

— Vito Rispo (Ad Savvy)

I pulled a quote from this article on 16 October, but this one is of equal quality. I was re-reading some stuff, trying to find out where I pulled the ‘anti-Abercrombie aesthetic’ label from.

The perfect blonde on the beach is leaving our collective fantasy. Our idea of sexy isn’t defined by film or by print anymore; it is defined by the internet. Our generation has unprecedented access to smut, and it has infiltrated our definitions of beauty and our everyday fantasies. Gonzo porn is our sensual fantasy now.”

— Vito Rispo (Ad Savvy) on American Apparel